New L.A. county gentlemen's club ‘Vivid Cabaret' will have “Soft Launch” opening July 17th

 LOS ANGELES – (July 15, 2013) – The newest Los Angeles County gentlemen’s club, ‘Vivid Cabaret,’ will open with a “soft launch” on Wednesday, July 17^th. Located at 1957 East Del Amo Blvd, Rancho Dominguez, CA, just north of Long Beach and convenient to the 405, 110, Gardena and Long Beach freeways, the new club will open its doors at 11 a.m. and will feature $1 draft beers, $3 cocktails, a $6 lunch special, and no cover charge.

The newly built 12,000 square foot club is using the Vivid name under a licensing agreement from leading adult movie studio Vivid Entertainment by a subsidiary of Rick’s Cabaret International, Inc. (NASDAQ:RICK), the publicly traded company with nearly 40 gentlemen’s clubs nationwide.  Vivid and Rick’s Cabaret are planning a gala grand opening party soon.

“Vivid Cabaret promises to be one of the most exciting clubs in California,” said Eric Langan, President and CEO of Rick’s Cabaret International. “We’ll have the most beautiful dancers and frequent visits by the amazing Vivid performers, Vivid movie premieres and other special events.”

Vivid Cabaret/Los Angeles is the first of two Rick’s Cabaret clubs that will bear the Vivid Cabaret name. The company will open Vivid Cabaret/New York City in the fall  on 37^th Street in the Fashion District near Bryant Park, Fifth Avenue shopping, numerous leading hotels and Times Square.

Vivid co-founder and CEO Steven Hirsch invited Vivid fans to attend the soft launch on July 17^th.  “You’ll see that the club has the Vivid look and feel. You’ll get to meet Vivid performers as they make special appearances, and in the weeks ahead we’ll have previews of their new movies, auditions and much more. We’re also looking forward to getting to know many of our fans in person when they visit our clubs.”

 About Rick’s Cabaret: Rick’s Cabaret International, Inc. (NASDAQ: RICK) is home to upscale adult nightclubs serving primarily businessmen and professionals that offer live entertainment, dining and bar operations. Nightclubs in New York City, Miami, Philadelphia, Charlotte, Dallas/Ft. Worth, Houston, Minneapolis, Indianapolis and other cities are named "Rick's Cabaret," "XTC," “Club Onyx” and “Tootsie’s Cabaret” and other brand names. Sexual contact is not permitted at any locations. Rick’s Cabaret also operates a media division, ED Publications. Rick’s Cabaret common stock is traded on NASDAQ under the symbol RICK. For further information contact ir@ricks.com or visit www.ricksinvestor.com. Facebook: http://www.facebook.com/rickscabaretintl.

About Vivid: Founded in 1984, Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films, innovative marketing, and a licensing program that extends to advertising, apparel, book publishing and a range of other products. The VividTV division offers programming that includes the full range of offerings from the largest single adult studio archive.  In addition to its Vivid-Celeb imprint famous for celebrity sex tapes, the company is known for its Vivid SuperXXXHeroes parodies. Mainstream television audiences got to know the company through two seven-part series on Showtime. Founder and co-chairman Steven Hirsch received the first AVN Visionary Award as a leader who "has propelled innovation and taken his company and the business as a whole to new heights." The company's website, www.vivid.com, has a loyal following of fans of Vivid movies. For more on Vivid visit Twitter.com/VividCorp or Facebook.com/vividgirls.  

 Contacts:  For Rick’s Cabaret: Allan Priaulx, 212-338-0050, allan@ricks.com or for Vivid Entertainment: Jackie Martin, 800-762-4761, jackie@vivid.com .