Rick's Cabaret licenses 'Vivid Cabaret' name for new gentlemen's club in Los Angeles County, creating coast-to-coast branding initiative

LOS ANGELES – (April 3, 2013) – Rick’s Cabaret International, Inc. (NASDAQ:RICK), the publicly traded group of gentlemen’s clubs, will call its new Los Angeles County club ‘Vivid Cabaret’ under a license from leading adult movie studio Vivid Entertainment. It is the second licensing agreement between the two companies and follows a decision last month to use the ‘Vivid Cabaret’ brand on a new gentlemen’s club set to open in New York City in the fall.

The Los Angeles club is expected to open in June. It is located near the confluence of several major Los Angeles area freeways but the exact location has not yet been announced. A subsidiary of Rick’s Cabaret owns the 12,000 square foot club.

“We are pleased to have reached an agreement with Vivid Entertainment to use the ‘Vivid Cabaret’ brand on this exciting new location in Los Angeles County,” said Eric Langan, President and CEO of Rick’s Cabaret, which has 37 adult clubs, bars and restaurants around the country. “Vivid is doing much more than just putting its name on these clubs, they will be active participants in the format and marketing, giving us the opportunity to reach an exciting demographic represented by the Vivid fans. Together we are establishing the ‘Vivid Cabaret’ brand in the two largest markets in the country.”

“Our agreements with Rick’s Cabaret are much more than just licensing the Vivid brand,” said Vivid co-founder and CEO Steven Hirsch. “The cabarets will be Vivid outposts and share our look and feel, with Vivid Girls dancing and making special appearances, previewing new movies, holding auditions and much more. We’ll promote the clubs on VividTV, to our huge email list of Vivid fans as well as on our world-famous vivid.com website, on our DVDs, and at Vivid parties and events. We look forward to working with Rick’s to maximize the marketing opportunities presented by branding the new cabarets in NYC and L.A. County. The fan feedback from the cabaret initiative has been tremendous.”

About Rick’s Cabaret: Rick’s Cabaret International, Inc. (NASDAQ: RICK) is home to upscale adult nightclubs serving primarily businessmen and professionals that offer live entertainment, dining and bar operations. Nightclubs in New York City, Miami, Philadelphia, Charlotte, Dallas/Ft. Worth, Houston, Minneapolis, Indianapolis and other cities are named "Rick's Cabaret," "XTC," “Club Onyx” and “Tootsie’s Cabaret” and other brand names. Sexual contact is not permitted at any locations. Rick’s Cabaret also operates a media division, ED Publications. Rick’s Cabaret common stock is traded on NASDAQ under the symbol RICK. For further information contact ir@ricks.com or visit www.ricksinvestor.com .  Facebook: http://www.facebook.com/rickscabaretintl.

About Vivid: Founded in 1984, Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films, innovative marketing, and a licensing program that extends to advertising, apparel, book publishing and a range of other products. The VividTV division offers programming that includes the full range of offerings from the largest single adult studio archive. In addition to its Vivid-Celeb imprint famous for celebrity sex tapes, the company is known for its Vivid SuperXXXHeroes parodies. Mainstream television audiences got to know the company through two seven-part series on Showtime. Founder and co-chairman Steven Hirsch received the first AVN Visionary Award as a leader who "has propelled innovation and taken his company and the business as a whole to new heights." The company's website, www.vivid.com, has a loyal following of fans of Vivid movies. For more on Vivid visit Twitter.com/VividCorp or Facebook.com/vividgirls.

Contacts: For Rick’s Cabaret: Allan Priaulx, 212-338-0050, allan@ricks.com  or for Vivid Entertainment: Jackie Martin, 800-762-4761, jackie@vivid.com