Exotic Dancers and Their Fans At Rick's Cabaret/NYC Get To Choose Between "Heaven & Hell" At Three Day Party July 19-21

NEW YORK CITY - (July 19, 2011) – Entertainers at the famous Rick's Cabaret New York City and their customers get to make a fun fantasy choice between good and bad during a three-day party starting tonight (July 19th). The club's Heaven & Hell party will range over all three floors of the Midtown Manhattan club at 50 West 33rd Street that is part of the publicly traded Rick's Cabaret International, Inc. [NASDAQ-GM:RICK] group.

"Everyone is really pumped about this party because the dancers and the guests will get to role play even more than they usually do," said Steven Deangelo, Day Manager of Rick's Cabaret/NYC. "We'll be specially decorated, with 'heaven' up in our third floor VIP lounge and our rooftop smoking deck, 'hell' taking over the ground floor and 'purgatory' on the second floor. We expect all three floors will be packed with beautiful girls in costumes appropriate to their personal choice."

The Heaven & Hell party is the latest in a series of themed events that have become increasingly popular at Rick's Cabaret/NYC. "We have guys coming in all the time asking when we're going to have another 'Beach Party' like we did last month," Deangelo said.

Rick's Cabaret/NYC was voted the #1 strip club in New York City by Playboy.com and is a frequent topic of conversation among regulars on The Howard Stern Show who enjoy its entertainers, the $10 gourmet lunch and full steak house service until 4 a.m.

The 33rd Street club is located between Fifth Avenue and Broadway, across the street from the Empire State Building and a quick walk from Penn Station, major subways and PATH station.

About Rick’s Cabaret:
Rick's Cabaret International, Inc. (NASDAQ: RICK) is home to 23 upscale adult nightclubs serving primarily businessmen and professionals that offer live entertainment, dining and bar operations. Nightclubs in New York City, Miami, Philadelphia, Charlotte, Dallas, Houston, Minneapolis and other cities operate under the names "Rick's Cabaret," "XTC," "Club Onyx" and "Tootsie's Cabaret". Sexual contact is not permitted at these locations. Rick's Cabaret also operates a media division, ED Publications, and owns the adult Internet membership Website couplestouch.com as well as a network of online adult auction sites under the flagship URL naughtybids.com. Rick's Cabaret common stock is traded on NASDAQ under the symbol RICK. For further information contact ir@ricks.com or visit www.ricksinvestor.com.