Packed House Greets New Rick's Cabaret Near Dallas/Fort Worth Airport For Three-Day Preview Opening

DALLAS/FORTWORTH - (January 24, 2010) –A preview opening of the newest Rick's Cabaret just outside the busy Dallas/Fort Worth Airport over the weekend drew standing-room only crowds of party-goers and well-wishers. The club is located midway between Dallas and Fort Worth, at the south exit of the world's seventh busiest airports.

More than 100 beautiful entertainers were on hand for the opening parties Thursday, Friday and Saturday nights at the club, which is the newest addition to Rick's Cabaret International, Inc. [NASDAQ-GM:RICK], the publicly traded company that includes 22 upscale gentlemen's clubs nationwide.

The new Rick's Cabaret D/FW started its life as a bring-your-own-bottle establishment after several corporate neighbors, politicians and airport officials filed complaints that have delayed until June a hearing on issuance of a license by the Texas Alcoholic Beverage Commission (TABC).

"We had a fabulous preview opening weekend and it looks as if this club will be one of our big winners because of its convenience to our patrons, and all the publicity it has received from the controversy over issuing the liquor license," said Eric Langan, President and CEO of Rick's Cabaret International, Inc., who was on hand for the launch.

Mr. Langan said he was confident that the TABC will eventually decide that the club poses no danger and will issue a liquor license. "Meanwhile, our guests seemed very comfortable bringing their own supply and we simply provided them with glasses, ice, soda water and other mixers. The main attraction is the girls and there were more than 100 of them on hand to help us begin our life."

Mr. Langan said Rick's Cabaret D/FW would be open throughout the pro football championship week festivities, as will the company's other establishments in the Metroplex: Rick's Cabaret/Fort Worth; Cabaret North and Cabaret East in Fort Worth; Club Onyx in Dallas catering to African-American gentlemen; plus XTC Cabaret in Dallas and XTC Cabaret in Fort Worth.

About Rick's Cabaret:
Rick's Cabaret International, Inc. (NASDAQ: RICK) is home to upscale adult nightclubs serving primarily businessmen and professionals that offer live entertainment, dining and bar operations. Nightclubs in New York City, Miami, Philadelphia, New Orleans, Charlotte, Dallas, Houston, Minneapolis and other cities operate under the names "Rick's Cabaret," "XTC," "Club Onyx" and "Tootsie's Cabaret". Sexual contact is not permitted at these locations. Rick's Cabaret also operates a media division, ED Publications, and owns the adult internet membership website www.couplestouch.com as well as a network of online adult auction sites under the flagship URL www.naughtybids.com. Rick's Cabaret common stock is traded on NASDAQ under the symbol RICK. For further information contact ir@ricks.com.

Forward Looking Statements
This document contains forward-looking statements that involve a number of risks and uncertainties that could cause the company's actual results to differ materially from those indicated in this document, including the risks and uncertainties associated with operating and managing an adult business, the business climates in cities where it operates, the success or lack thereof in launching and building the company's businesses, risks and uncertainties related to the operational and financial results of our Web sites, conditions relevant to real estate transactions, and numerous other factors such as laws governing the operation of adult entertainment businesses, competition and dependence on key personnel. Rick's has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances. For further information visit www.ricks.com.

Contact: Allan Priaulx, 212-338-0050, allan@ricks.com