Rick's Cabaret In New York City Celebrates Five Years With Three-Day, Three-Floor Party Starting Thursday, October 14th

More than 100 Beautiful Entertainers Will Thank Their Customers, Who Can Win a Free Trip to Las Vegas and Tickets to Major Pro Games

NEW YORK CITY - (October 8, 2010) – Rick's Cabaret in New York plans a gala three-day party starting Thursday, October 14th to celebrate its fifth anniversary, its designation as the #1 gentlemen's club in the Northeast, and the opening of a new arena-style VIP sky box on its third floor. The club is the flagship location of Rick's Cabaret International, Inc. [NASDAQ-GM:RICK], the nation's leading chain of upscale gentlemen's clubs.

Rick's Cabaret NYC opened in the Fall of 2005 and is located at 50 West 33rd Street between Fifth Avenue and Broadway, across the street from the Empire State Building and a quick walk from Madison Square Garden and Penn Station.

The anniversary party will spread over all three floors of the newly refurbished club and the roof top smoking lounge, with complimentary admission before 11 p.m., drink specials all night and the chance to mingle with more than 100 "Girls of Rick's" entertainers. Guests will be eligible to win valuable prizes that will be raffled off every hour, including tickets to pro sports events and a free trip to Las Vegas that will include airfare, hotel and an evening at Rick's Cabaret Vegas.

During the evening special guests from The Howard Stern Show, who frequently rave about the good times they've had at Rick’s Cabaret NYC, will cut the ribbon on a new luxury "sky box" – a private room on the third floor that offers matchless views of two of the clubs' cabaret stages.

Rick's Cabaret was chosen in August as the #1 gentlemen's club in the Northeast, and earlier in the year was named by Playboy as the top strip club in New York City.

"We've got a lot to celebrate and we want the three day party to be very special for our loyal customers and new guests who haven't yet experienced an evening with the most beautiful girls in New York City and the most welcoming hospitality of any club in the region," said Ken Sistrunk, general manager of the club. "During the five years we’ve been open, the club has just gotten better and better – and that's the report I get from our guests – so this anniversary party is a special one for us."

About Rick's Cabaret:
Rick's Cabaret International, Inc. (NASDAQ: RICK) is home to upscale adult nightclubs serving primarily businessmen and professionals that offer live entertainment, dining and bar operations. Nightclubs in New York City, Miami, Philadelphia, New Orleans, Charlotte, Dallas, Houston, Minneapolis and other cities operate under the names "Rick's Cabaret," "XTC," "Club Onyx" and "Tootsie's Cabaret". Sexual contact is not permitted at these locations. Rick's Cabaret also operates a media division, ED Publications, and owns the adult internet membership website www.couplestouch.com as well as a network of online adult auction sites under the flagship URL www.naughtybids.com. Rick's Cabaret common stock is traded on NASDAQ under the symbol RICK. For further information contact ir@ricks.com.

Forward Looking Statements
This document contains forward-looking statements that involve a number of risks and uncertainties that could cause the company's actual results to differ materially from those indicated in this document, including the risks and uncertainties associated with operating and managing an adult business, the business climates in cities where it operates, the success or lack thereof in launching and building the company's businesses, risks and uncertainties related to the operational and financial results of our Web sites, conditions relevant to real estate transactions, and numerous other factors such as laws governing the operation of adult entertainment businesses, competition and dependence on key personnel. Rick's has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances. For further information visit www.ricks.com.

Contact: Allan Priaulx, 212-338-0050, allan@ricks.com