Tootsie's Cabaret Fans Will Welcome Lebron James To Miami Thursday, July 15th

MIAMI - (July 12, 2010) – Customers of Tootsie's Cabaret, the leading gentlemen's club in the Miami area, have another welcoming party for LeBron James on Thursday. And whether or not the newest Heat star makes it to the event, his fans will be sure to have a great time.

Tootsie's Cabaret, which is believed to be the largest gentlemen's club in the U.S. at 74,000 square feet, is offering free admission to James and Heat fans from 12 noon to midnight and is pouring all drinks at half price during that time.

"We've become the late night home for a lot of pro athletes and Heat fans, and we want LeBron to know that he'll be welcome at Tootsie's anytime he wants to stop by," says Ed Anakar, Director of Operations for Rick's Cabaret International, Inc. [NASDAQ-GM:RICK], the publicly traded company that includes Tootsie's among its 20 clubs nationwide.

Tootsie's features a 5,000 square foot sports bar with a dozen large screens for watching major sporting events, as well as the more than 200 entertainers who dance completely nude until 5 a.m. Monday to Wednesday and until 6 a.m. Thursday to Sunday. Celebrity visitors to Tootsie's enjoy visiting the Next Level, which features discreet sky boxes that offer a panoramic view of the main stage and its two 30-foot tall stripper poles, along with such amenities as super-plush couches and a private bartender.

About Rick's Cabaret:
Rick's Cabaret International, Inc. (NASDAQ: RICK) is home to upscale adult nightclubs serving primarily businessmen and professionals that offer live entertainment, dining and bar operations. Nightclubs in New York City, Miami, Philadelphia, New Orleans, Charlotte, Dallas, Houston, Minneapolis and other cities operate under the names "Rick's Cabaret," "XTC," "Club Onyx" and "Tootsie's Cabaret". Sexual contact is not permitted at these locations. Rick's Cabaret also operates a media division, ED Publications, and owns the adult internet membership website www.couplestouch.com as well as a network of online adult auction sites under the flagship URL www.naughtybids.com. Rick's Cabaret common stock is traded on NASDAQ under the symbol RICK. For further information contact ir@ricks.com.

Forward Looking Statements
This document contains forward-looking statements that involve a number of risks and uncertainties that could cause the company's actual results to differ materially from those indicated in this document, including the risks and uncertainties associated with operating and managing an adult business, the business climates in cities where it operates, the success or lack thereof in launching and building the company's businesses, risks and uncertainties related to the operational and financial results of our Web sites, conditions relevant to real estate transactions, and numerous other factors such as laws governing the operation of adult entertainment businesses, competition and dependence on key personnel. Rick's has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances. For further information visit www.ricks.com.

Contact: Allan Priaulx, 212-338-0050, allan@ricks.com