Tootsie's Cabaret In Miami Teams Up With Vivid Entertainment To Throw The Ultimate Party Feb. 5th During Super Bowl Week

The Dream Party for Football and Vivid Girl Fans

MIAMI - (January 6, 2010) - Vivid Entertainment, the leading adult movie studio, has teamed up with Tootsie's Cabaret in Miami, believed to be the largest gentlemen's club in the United States, to throw an all-night party on Friday, February 5th at the peak of Super Bowl week. Tootsie's is part of the Rick's Cabaret International, Inc. [NASDAQ-GM:RICK] family of upscale gentlemen's clubs.

Hosting the party will be four of the world-famous Vivid Girls, the elite of adult film stars: Savanna Samson, AJ Bailey, Sunny Leone and Monique Alexander will greet guests, pose for snapshots, sign autographs as they join up to 300 entertainers from Tootsie’s Cabaret the weekend of the big game at nearby Land Shark Stadium.

The party starts at 10 p.m. at the club located at 150 NW 183rd St on the southeast corner of 441 and Miami Gardens Drive

"We wanted to do something special for fans who will be in Miami for Super Bowl week and our party should get everyone primed and in a great mood," said Steven Hirsch, founder/co-CEO of Vivid. "We’ve worked before with Rick's Cabaret on successful parties, but this is by far our most ambitious event and it will be spectacular."

"This is definitely shaping up as the ultimate Super Bowl party," said Ed Anakar, director of operations for Rick's Cabaret International. "Tootsie's Cabaret has been called the best strip club in Miami and it's famous for the beautiful entertainers who perform completely nude, as well as our warm hospitality, great bars and fabulous food service. Everyone will have a great time. We have valet parking for 1,500 cars so we make it very easy for people to get in and out."

Tickets to the Vivid/Tootsie’s Cabaret party cost $300 and are available for pre-sale at the Rick's website (www.ricks.com) and at the Tootsie's Cabaret reception desk. Guests will receive "SWAG" bags filled with Vivid DVDs and other gifts. Ticket holders will have access to both the party in the plush Tootsie's Cabaret VIP, as well as the rest of the 74,000 square foot, two-level club that features all nude dancing on multiple stages, in private dance areas, plus sky boxes for viewing dancers on the main stage with its 30-foot tall stripper poles.

About Vivid:
Founded in 1984, Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films, innovative marketing and a licensing program that extends to advertising, apparel, book publishing and a range of other products. TV audiences have gotten to know the company's management and talent through two recent seven part series on Showtime, "Debbie Does Dallas…Again" and "Deeper Throat." The Vivid-Celeb imprint has become internationally famous for releasing sex tapes of famous mainstream celebrities such as Kim Kardashian, Ray J, Shauna Sand-Lamas, former Miss USA Kelli McCarty and many others. The studio's website www.vivid.com has a large and loyal following of fans of the Vivid Girls.

About Rick's Cabaret:
Rick's Cabaret International, Inc. (NASDAQ: RICK) operates upscale adult nightclubs serving primarily businessmen and professionals that offer live adult entertainment, restaurant and bar operations. The company owns, operates or licenses adult nightclubs in New York City, Miami, Philadelphia, Las Vegas, New Orleans, Charlotte, Dallas, Houston, Minneapolis and other cities under the names "Rick's Cabaret," "XTC," "Club Onyx" and "Tootsie's Cabaret". Sexual contact is not permitted at these locations. Rick's Cabaret also operates a media division, ED Publication, and owns the adult Internet membership Web site, couplestouch.com as well as a network of online adult auction sites under the flagship URL naughtybids.com. Rick's Cabaret common stock is traded on the NASDAQ Global Market under the symbol RICK. For further information contact ir@ricks.com.

Media Contact:
for Vivid: Jackie Martin/800-762-4761 or jackie@vivid.com
for Rick’s Cabaret International, Inc./Tootsies Cabaret, Anna T, 305-653-5313, anna@ricks.com